About The Brand
Connect4Climate, a diverse network of over 500 partners from around the world, implements creative communication and advocacy tools to amplify youth voices and drive climate action. Outreach is enhanced through their major hubs – Film4Climate, Music4Climate, Fashion4Climate, and Sport4Climate.
The Challenge
Unite the Sports Fans
Create a guerrilla marketing campaign that encourages sports fans to take action against climate change. This is all about creating a powerful idea that uses on-the-ground activations to get to grassroots fans. The idea must center on Out Of Home advertising and get people talking on social.
The Concept
#ENDANGEREDSPORTS
The Hook
Connect4Climate shows sports fans the shocking reality of their favorite sports in a compromised environment if we continue to contribute to global warming through a startling futuristic 3D lenticular Ad to encourage them to take action and protect the environment that their favorite sports rely on.
How It Works
Create 3D lenticular display ad to showcase the sports now and in the future how they will be ruined. This idea can be applied to different sports.
Insight
Connect4Climate shows sports fans the shocking reality of their favorite sports in a compromised environment if we continue to contribute to global warming through a startling futuristic 3D lenticular Ad to encourage them to take action and protect the environment that their favorite sports rely on.
As sports fans walking into the stadium/arena, they will see their favorite sport in its familiar look/classic scenery. As they are walking to the other side of the ad, they will see this same sport but in a damaged/polluted future environment.
Activation
#ENDANGEREDROSTER
After entering the arena, sports fans will see multiple interactive displays that are designed like a sports roster combined with an Endangered species list. The “roster” will include sports teams by their “species” names. With a startling statistic that will cause all teams to go extinct. Along with the website on how to make a change.
The Audience
Sports fans around the globe. Focus on a particular sport or sporting event particularly affected by climate change and uniquely placed to inspire action from its fans. It can be a team sport or an individual sport.
Print Ads Overview
MUSEUM OF ENDANGERED SPORTS
CONNECT4CLIMATE to partner with the "Future of Sports" Museum in Brooklyn New York to carry out a special edition for sports fans who are expecting to learn more about the sports they like but instead learning about how the declined climate is putting these sports into extinction. This activation is inspired by the concept that people learn about extinct spices from museums so if no actions are taken from now on, the sports that people love will soon only be learned about in museums or videotapes.